Creating Landing Pages That Target Your Market

If you have or looking to start an online business, you need a system in place that will lead a prospect or customer through a process (funnel) to generate sales.

There are 3 key elements to creating an online business:

Blog

Lead Capture Page    (Landing Page/Squeeze Page)

Autoresponder

In this article, I will be focusing on Lead Capture Pages.

Your company may provide lead capture pages but often you may need to create your own in order to portray your own style.

Before choosing which landing page you’re going to use you must know your traffic source.

If you don’t know which kind of traffic you have you need to consider this:

Cold Traffic – They have arrived on your page with no referral. They’re coming in through a solo ad or a Facebook ad. They don’t know you YET.

Warm Traffic – This is partner-driven traffic. Someone trusted has said, “Hey you have to check this out. Go here or do this or sign up for whatever this guy is offering.”

Hot Traffic – This is someone who has both interacted with you and bought from you.

TIP: When someone comes to your page you have 5 seconds to capture their attention. Do you want them focused on your cool background or graphics? Or do you want them focused on your HEADLINE and CALL TO ACTION?

Pages with video work better for cold traffic will convert higher because of the relationship-building visuals and audio.

This page is made for warm traffic.

It’s assumed that the partner-driven email that drove them to the page set the stage for what they will expect. The landing page message MUST be congruent with the email message.

With warm traffic or hot traffic, they’re already interested in what you have to offer so there’s no need to oversell them. Keep it simple.

           This page increased conversions by 60% because it builds a principle called micro-commitments into the process.

The first commitment is easy to make – just click the button (no entering info yet) and then once they’ve clicked it they’re committed and will continue.

Once you get somebody to make a commitment, it’s very easy to get them to make a slightly more difficult commitment, and then it’s even easier to get them to make a more difficult commitment.

It’s also important to know who you are targeting.

Prospects

Prospects are people you haven’t come into contact with yet, so they need extra reasons to believe in what you’re giving away. They need a softer sell, usually educational material that doesn’t push your product, like an ebook.

Leads

Leads are prospects who have converted by already consuming some of your content. These are the people you really want to convert into customers. As such they should be receiving content with signup CTAs and links to register for product demos.

Customers

Customers come in two forms: active and inactive. Your goals here are to keep active customers happy with instructional material that makes their life easier, and then re-engage your inactive customers with special offers, and updates on new features that could reactivate them. Customers are prime candidates for newsletters and ecourses.

There are numerous resources available to build your own Lead Capture Pages…some are free and some are paid.  Personally, I use LeadPages but here are some others as well. 

Simple Lead Capture

LeadCapturePageBoss

Megaphone

ClickFunnels

InstaPage

MyCapturePage

OptimizePress

LandingPageMonkey

I’m sure there are hundreds more available.

If you would like more information and tips life this click here and grab you FREE Guide that shows you how to make in BIG in your online business.

To Your Success….