6 Key Steps To Keeping People On Your Blog

We all want people to visit our website but we also want them to spend some time there. 

You want your readers to visit more than one page, click on your images, read another article and ultimately click on your offer.  You have posted good content on your website so why are people leaving?

There could be a reason people are bouncing away from your website or blog.

Poor Website Design – you only have a couple of seconds to convenience people your website is credible.  Make sure your design is appealing.

Not that you need to do a complete make-over, but you may need to use conversion optimization tactics to improve the design.

Put your best stuff “above the fold”

“Above the fold” means anything that a visitor sees on their screen without having to scroll down or click. Let’s face it, visitors make their split-second decision to stay on your site or not before they ever scroll down

There Is No Call-To-Action – Make sure you are telling people what to do.  If you want them to click a link, tell them to click a link.  If you want them to leave comments, by all means tell them to leave comments. 

Without a proper call-to-action people will get the information they need and then leave your site.  You want them to become subscribers so some type of email conversion is needed.  Using capture pages is a great way to complete that task.

Website Traffic Is Unrelated – Maybe you are not getting the kind of traffic you want.  Are they interested in your opportunity or product or were they only seeking the information you provided?

Website is difficult to use – Have you tested your website to make sure people can navigate easily.  Are they getting stuck with no place to go?

6 Key Steps To Keeping People On Your Site

1. Focus On Conversion Rate Optimization

Create a plan for conversion rate optimization and then start to improve the website step by step.  

Integrating A/B testing in the conversion rate optimization strategy is one plan for doing this.

2. Optimize load time

Third party plugins have a negative effect on load time. Check out this infographic to learn more about what’s causing pages to load in time and how to fix speed page issues.

If your site takes more than a couple seconds to load, most people will leave. No one has patience for slow sites, so don’t be that site that feels like it is on dial-up.

3. Check For Technical Errors

Analyze bounce rates by device, resolution and other similar segmentation criteria. Go deeper with the analysis to figure out the inconsistencies and fix them.

4. Make links intuitive

Figure out how easy it is to follow the links to the conversion page/thank-you page and make sure that visitors can easily click through without thinking too hard.

5. Consider Optimizing The Adwords Campaigns

Remain committed to what you promised to the visitors in the ads. Also, keep the same tone of voice, fonts and colors on the landing page.

Don’t drive visitors that clicked on one of your ads to irrelevant pages because it increases the chances to bounce.

6. Eliminate Confusion

Make sure your call-to-actions are clear on each important page of your site.

Keep in mind that  these guidelines can help you in your attempt to reduce bounce rate, but there is no “one size fits all” solution.

You just have to start analyzing your website and see why are things happening like this and not in the way you want them to happen.

Now that you know what needs to be done, how are you going to find the improved results?  By tracking…..

Google Analytics – This is an incredibly robust (and free) service that Google provides in the webmaster tools section of your Google/Gmail account.

This free analytic service can pretty much tell you anything you can possibly imagine from average time on site, total unique visitors, exactly what people are searching for to find you organically, where they are from, etc.

If you are interested, Google put together a full training on the subject. Click here to see it.

Alexa.com – Alexa.com is the easier method to track your path. However, it is not as reliable and robust as Google Analytics. But for those of you that are overwhelmed by Google’s back-office analytic area, this is an easy alternative that can be utilized in just a couple of clicks.

Simply go to Alexa.com and type in your domain name. Alexa.com tells you how popular your site is (in terms of overall traffic across all other sites on the web), and it also breaks down the following:

1. Bounce Rate
2. Daily Page views per visitor
3. Daily time on Site (aka Average time on site)

REMEMBER……….

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