11 Ideas On How To Apply Creative Content Marketing By Re-Purposing

Here’s a thought…you don’t have to have original creative content every time you start to write an article.

There are literally hundreds of thousands of articles already on the internet.  What we need to be focusing on is what our readers are actually looking for.  How is it relevant to them and how can it help them. This all goes back to knowing your target market.

My point is that not all content has to be original.

It’s often exhausting and time-consuming trying and come up with totally new ideas for each and every article. We are constantly copying and reworking ideas and present them as new.

Why not save some time and tap into the virtually endless supply of content already available on your own blog. 

Why not be creative and re-purpose content in new ways.

Why Should You Re-Purpose?

Not only is repurposing quick but it is also efficient. 

We all know that the popularity of content marketing has become an essential component of many business marketing plans. 

No matter where you look, you will find that all influential leaders emphasize content marketing and repurposing has escalated.

Re-purposing fills in the gap of the short attention span. 

As online readers we have the habit of scanning and are easily distracted. 

Chances are a small percentage of your audience read the original post and absorbed information which will make it easy for them to pick up the thread again.

So, here’s the remix. Get your creative juices flowing on how to apply creative content marketing in your blog by repurposing.

11 Ideas on How To Apply Creative Content Marketing

1.  Reorganize your longer articles

Any of your earlier posts that are relevant to what you are writing can be crafted together to make shorter pieces for your blog, newsletters or mini posts on social media.

2.  Rework a Popular Post 

Add new and poplar information, stats or infographics to make it up-to-date with what is going on today.

3.  Change The Media In An Old Blog Post

Create a slide show or infographic to retell your post with a different medium

4.  Create a series of “How To” videos.

Using one of you older blog post, create a video to tap into the audience who prefers audio over visual. Videos are attention getters!

5.  Create a series from topics that are consistently popular

Use Google Analytics to find your most popular posts, and then do a follow up post or series based on your original material.

6. Highlight popular posts in the sidebar of your website

You can then compile a “Best Of” series to  showcase the material your readers found most helpful, entertaining or informative. People love knowing the “Best of” no matter what it is.

7.  Implement Reader Comments

Let your readers be a part of your post.

Take the posts that have the most reader comments, questions, and interaction to create a follow up post using these comments. This can also be implemented from tweets and Facebook comments, or any social media responses. Doing this will give your readers a sense of involvement and could help create close relationships.

8. Use Throwback Thursday to revive an old post

Use your articles at had a great response to generate fresh interest, post a link to #TBT on Twitter, Facebook and Instagram with a brief explanation about why it was so well received the first time. 

9. Create mini blogs for social media sites

Take small parts of an old post and form it to create curiosity, sort of like a teaser or trailer in a film.

10. Make a list post from old content.

Grab a theme in your posts that gets a good response and take one central point from each post. Rework these points into a list post for a fresh angle.

11. Use old posts to create mini blogs for social media sites

Take sections of an old post and mold it to create intrigue and curiosity, much like a teaser or trailer in a film.

I’m not implying that creating new content isn’t necessary because it absolutely is.  I’m just saying that we can take advantage of what we have already created and make useful once again.

If you don’t have a blog, here’s your opportunity to get one set up in a matter of minutes.

Here’s what we do:

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