Why Realtors Should Have A Blog

It’s important that all businesses have a blog as a way to connect with potential customers and share your products.  While most of the following reasons for blogging relate to most any business, my focus here is focused on why Realtors should have a blog.

1.  Companies that blog receive 55% more website visitors than companies that don’t blog (hubspot.com).

2.  Blogging drives people to your website, which gives you more opportunity to convert visitors into customers.

3.  It’s an SEO dream: link to relevant pages on your website and social media profiles, use targeted keywords & tagged images, and make sure to update frequently.  You will be surprised how many people are searching for your area and if you are using SEO efficiently, you will be the Realtor they find.

4.  Blogging allows for feedback and client interaction. Ask your readers to leave questions and comments.  You will have the opportunity to share your knowledge  and be the authority in your field.

5.  Be helpful. Offering to help others who are outside of your real estate territory can often lead to a tremendous amount of referral fees.  I know of a Realtor who earned $45,000 in one year from referral fees that were a direct result from his blog.

6.  Always use a call to action that will link to a landing page where they can will in their name and email in order to receive more information.

7.  Create business accounts on social media and share your new blog posts there as well.  Use  ( #) hashtags such as #realestate so that people who search for those terms can find your blog.

8.  Blogging will increase you visibility.  People from all over the world can access your blog and you never know how many of those people may have property in your area or want to purchase property in your area.  It will also allow you to connect with other people such as real estate attorneys, appraisers, contractors and many others that you may be able to establish a relationship with.

9.  Share new listings, price reductions, luxury listings, just sold listings, neighborhood profiles, market trend reports, tips for increasing the value of your property, what lenders have the best interest rate, Short Sales, and open houses. Show your expertise.

10.   The whole point of business blogging is to educate, to sell, and to create trust so people will invest their time and money in you or your business.

Bottom line is to create valuable content (answering what people what to know), blog with consistency…(whether you blog daily or weekly make sure you are consistent), reap the benefits.

Please feel free to share this post with someone who will benefit from it.  If you are a Realtor and don’t have a blog, click here sign up for a trial.  

If you know a Realtor who doesn’t have a blog, do them a favor and share this blog post with them.

To Your Prosperity…