Tips To Improve Your Email Open Rates

Tips To Improve Your Email Open Rates

Are you struggling with your email open rates?

Here’s a few tips that will help improve your email open rates.

1.  Subject Line – What you say in the subject line is very important and has a major impact to your email deliverability. Over 35% of SPAM is detected from an email’s Subject Line.   Your email subject line bears most of the responsibility of getting your email open rates up where they should be.

Here are a few things to remember:

* Don’t Spam – Tell your reader what they will read and don’t trick them into opening the email.

* Don’t Yell – Using all CAPS sometimes implies yelling.

* Numbers Do Work – Numbers increase engagement so don’t shy away from using numbers in your subject line because they will improve your email open rates.

* Spam Words and Phrases – I use GetResponse as my email marketing platform and they furnish a list of words and phrases that are usually flagged as Spam.

 Here are a few to avoid:

Accept credit cards            

Free sample

Cancel at any time

Consolidate debt and credit

Act now! Don’t hesitate!

Can’t live without

Help

Percent Off

Reminder

Cash bonus

get it now

All natural

Cashcashcash

Special promotion

Amazing

Casino

Copy accurately

Apply Online

Cell phone cancer scam

Copy DVDs

As seen on

Cents on the dollar

2. A/B Test Your Subject Lines.  A/B is based on the very simple idea of having two ideas, and letting your audience tell you which one they like.  

Another way to perform testing is through Seed Accounts. Set up “seed” accounts to test your inboxing to improve your email open rates.  Set up at least 4 test accounts. One each for Gmail, Hotmail, Yahoo, & AOL. Make sure you receive a test email to at least 3 out of 4 of the seed (test) accounts before sending the actual email. Test, test & test again until they inbox.

3.  Personalize Your Emails – 

Emails are by people, from people, for people.  People connect with people, not with inanimate objects. 

Whatever you fill the “from” line with, be sure to keep it the same as much as possible. This trains your reader and spam filters to expect the email from the same sender.

4.  Know Your Market –