January 22, 2014

What is Content Marketing And Why Is It Important?

What is Content Marketing And Why Is It
So Important For Your Business?

In case you haven’t noticed, we are in an “information age”.
People are constantly searching for more information.

With the ease of Google and other search engines,
it is easy to find whatever you are looking for.

Google’s ever-evolving ranking algorithm has finally
come of age and is sophisticated enough to be able
to rank sites based on the quality and relevance of their
content like never before.

So what does that mean for you?

It means that the days of keyword cramming, or
writing meaningless content that would only impress
search engines, are in the past. Producing great content
that engages your visitors is well and truly in.

Content is powerful.

No longer is the content that you publish just
benefit your readers — it can also help you improve
your search rankings. Creating high-quality content
sends the signal to search engines that you hold some
authority within your industry. The more often you do this,
the stronger that signal becomes.

Also it is important to note that the content you publish
is permanent. Millions across the internet will have their
eyes on you. Even if you decide to take it down, there is
always the possibility that it is still floating around out there
someplace.

What Is Content Marketing?

Content Marketing is the actually the ability
of a business to effectively communicate with
existing and potential customers in a meaningful way.

Content Marketing builds trust in a brand and creates
a connection. Having trust and feeling connected to a
person or business makes a customer more receptive to
any future marketing messages, therefore they are more
likely to react positively.

It builds a connection and allows the customer or potential
to get to know, like, and trust you. The content-focused
approach will ultimately convert more customers and builds
trust more successfully. This content-focus will prove
more successful in the long-run, making it an effective
strategic approach to use. It is all about getting the
customer to know, like, and trust you.

I found the following definition of Content Marketing:

“Content marketing is a marketing technique
of creating and distributing relevant and
   valuable content to attract, acquire, and
   engage a clearly defined and understood
target audience – with the objective of driving
   profitable customer action.”

Content Marketing is the present –not just the future of
marketing. It should come first before any other marketing
strategy…even before your social media strategy.

Content Marketing is a targeted at a specific audience.
It provides insightful, engaging and interesting written
content with the aim of creating customer loyalty and
increasing opportunities for future business. An effective
content marketing strategy will help a business engage
with its customers, leaving them better informed and
interested to find out more. Again, I repeat…it helps
the customer to know, like, and trust you.

While there are several ways to provide this valuable
content, the best way is with a blog.

I have written several articles about why businesses,
churches, non-profit organization, or anyone one else
should blog and I will repeat myself here….

“If You Aren’t Blogging You Are Missing Out”

No time like the present to get start blogging. I’ll even help
you get started.

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no setup fees….Now, let me ask you this..is your company,
business, personal life, financial freedom…worth $25.00?

If it is, I suggest you CLICK HERE and get started today.

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Prosperity Team within Empower Network.

To your Prosperity,