Tag: Maxwell Maltz

Take The 21 Day Listerine Challenge. Have you seen this commercial or one similar?

A few days ago I posted a blog in which I composed a quick review of the acronym that Maxwell Maltz used for SUCCESS in his book “The New Pyscho-Cybernetics”.  Today, I felt it appropriate to also share his acronym for FAILURE. This section of the book discusses “How to Avoid Accidentally Activating Your Automatic

I recently started reading “The New Psycho-Cybernetics” by Maxwell Maltz and if you haven’t read this book I would highly recommend it. In case you are not familiar with Dr. Maltz or his work, the late Dr. Maxwell Maltz received his post-graduate work in plastic surgery in Europe and he headed several departments of reparative