When you have an online business or actually any business, it’s important to know who your avatar is. In the video below, I will discuss What To Look For In Your Perfect Marketing Avatar.
Watch the video below to find out more about your perfect marketing avatar.
What To Look For In Your Perfect Marketing Avatar.
A marketing avatar is your ideal client and perfect customer. If you don’t know who you are marketing to, you are actually marketing to no one.
Your perfect customer or marketing avatar is an individual with a name, a picture and specific demographic and other characteristics. An avatar is not a real specific person; it is a composite of characteristics of many real people.
You are describing your target market, the people that you want most as your customers and will most likely to buy from you again and again.
It needs to be specific and focussed. A common mistake many people make is to create a customer avatar that is too broad and general.
Be as specific as possible. Don’t be too broad and general.
When customers feel YOU understand them better than they understand themselves, you’ve established a deep level of trust.
And that is the key to building a long-term, sustainable business.
Your avatar needs to speak to your ideal customer in a way that when they do come upon your website, it’s almost like you’ve read their mind. You’ve identified their pain points, fears, frustrations, desires and dreams.
Here are some things to consider when determining your perfect marketing avatar.
1. How old are they exactly?
2. What is their gender? Male or female?
3. Where do they live?
4. What do they like/dislike?
5. What are their hobbies?
6. Where do they hangout? Facebook, Twitter, LinkedIn, Pinterest?
7. What books do they read?
8. What is their current job and salary?
9. What are their goals, dreams, desires?
10. What are they passionate about?
These are just a few things to consider and the more specific you get, the better your chances are in finding your ideal marketing avatar and your target audience.
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