Are You Taking The Listerine 21 Day Challenge?

Have you seen this commercial or one similar about the “Listerine 21 Day Challenge? 

Read the rest of the article to find out how forming a habit in 21 days got started.



21 Day Blogging Challenge

Why 21 Days?

You’ve probably heard that it takes 21 days to form a habit.  Is that really true?

Who said  “It takes 21 days to form a habit” ?

In the 1950s, Dr. Maxwell Maltz, a plastic surgeon, began noticing that after surgery his patients usually began to adjust to their new look after 21 days.

He found this to be true whether it was a nose job or an arm or leg amputated.

He even tested this with his own experiences and found that he too usually took 21 days to form a new habit.

In his book Psycho-Cybernetics, Maltz said “These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to jell.”


The book went on to become an blockbuster hit, selling more than 30 million copies.

Notice he said “minimum”.

In the years that followed, Maltz’s work influenced nearly every major “self-improvement” professional including Zig Ziglar,  Brian Tracy, and Tony Robbins.

As more people recited Maltz’s story, people began to forget that he said “a minimum of about 21 days” and shortened it to: “It takes 21 days to form a new habit.”

That’s how society started spreading the common myth that it takes 21 days to form a new habit.

How Long it Really Takes to Build a New Habit

Phillippa Lally, a health psychology researcher at University College London, published a study in the European Journal of Social Psychology,  where Lally and her research team decided on average, it takes more than two months before a new behavior becomes automatic — 66 days to be exact.

Focusing on 21 days to form a habit is a very successful tactic.

What happens if you don’t form the habit in 21 days? 

You do it again for another 21 days.  Then another 21 days for as long as it takes to form the habit and reach your goal.

I used the example “Listerine 21 Day Challenge” to show that many successful companies are using this strategy because it works.

I have seen 21 day challenges with health foods, Herballife, Shakeology, Oprah and Deepak,  and even Pinterest has a 21 day challenge.

I think this is my favorite…..No Junk Food Challenge.

21 day blogging challenge

Sorry, that’s one I will pass on. lol

You could “Take The Listerine 21 Day Challenge” and your friends and family may be glad you did.  (just kidding)

Or, you could “Take the 21 Day Blogging Challenge” and make money while you’re blogging.

Take the 21 Day Blogging Challenge and for the next 21 days blog about 21 Day Challenges you have seen or participated in.  You can blog about whatever you want.

Simple right?  And, you could make some money while blogging.

Take the challenge with me and see what fun you can have and what you will learn.

21 day blogging challenge

Did you know you can make money by sharing what you know and blogging about it just like this?

Watch this FREE presentation to find out how.


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