Are You An Amateur Or Professional Salesperson?

Think about it. Are you an amateur or professional salesperson?  Maybe you’re not sure.

 

I think Stephen R. Covey defines the difference between an amateur and a professional salesperson very well in his book “The 7 Habits Of Highly Effective People.

 

 Covey says:

  • The Amateur salesperson sells the product.
  • The Professional salesperson sells solutions to needs and problems
  • The Professional salesperson learns how to diagnose
  • The Professional salesperson learns how to relate people’s needs to his product or services.

 

“Seek first to understand is a correct principle evident in all areas of life.  It’s a generic, common denominator principle, but it has its greatest power in the area of interpersonal relationships.”

 

The 7 Habits of Highly Effective People

 

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