2 Acronyms I Learned From Dr. Maxwell Maltz – "Psycho-Cybernetics"

In his book “The New Psycho-Cybernetics”, Dr. Maxwell Maltz, uses several acronyms to emphasize major points.
This book is referred to as “The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People”. If you haven’t read this book make sure you put it on your “To Read” list.
Here are just a couple of the acronyms used by Dr. Maltz.  SUCCESS ~ FAILURE


  1. SUCCESS to Dr. Maltz is an acronym for:

    Sense of direction

    SENSE OF DIRECTION – We as human beings function much like a bicycle. We can maintain poise and equilibrium as long as we are heading forwards. If we do not have a sense of direction (goal) it is difficult to maintain balance and focus. We become shaky in our outcome.

    UNDERSTANDING – Understanding depends on good communication. Communication is vital for any guidance system or computer. Your success mechanism will not function appropriately if the information is faulty or misunderstood.

    COURAGE – Having a goal and understanding of the situation are not enough. You must have the courage to pursue the goal. You must have to courage to act, for only by actions can goals, desires and beliefs be translated into realities.

    CHARITY – It is a psychological fact that our feelings about other people is a reflection on how we feel about ourselves. When a person begins to feel more charitable about others, he invariably begins to feel more charitable toward himself. It’s important that we stop judging, blaming, and hating others for their mistakes.

    ESTEEM – Having a low self-esteem is not a virtue, but a vice.

    SELF-CONFIDENCE – Confidence is built upon an experience of success. It doesn’t matter how many times you have failed, what matters is the successful attempt that should be remembered, reinforced, and dwelt on.

    SELF-ACCEPTANCE – Changing your self-image does not mean changing yourself or improving yourself. What it means is changing your mental conception and realization of that self. Changing you own mental picture, your own estimation, conception and realization of that self.

Failure to Dr. Maltz is an acronym for:


FRUSTRATION – Frustration is defined as an emotional feeling which develops when a goal of importance cannot be realized, or some strong desire does not materialize. Chronic frustration means either that the goals you set are unrealistic or the image we have our ourselves is inadequate.

AGGRESSIVENESS – Aggressiveness is a necessary emotional steam that is released when striving for a goal. If the goals are unrealistic and impossible or if the method of attaining the goal is futile, a person with a failure-type personality would aggressively try even more harder. This is like hitting your head against a brick wall and then slamming your head even harder.

INSECURITY – The feelings of insecurity are based upon a concept of inner inadequacy when comparing ourselves to an imagined perfect self.

LONELINESS – Loneliness is the extreme and chronic feeling of loneliness and being alienated by other people is a symptom of a failure mechanism. It’s a way of self-protection to protect oneself against exposure, hurt and humiliation. The lonely personality is afraid of other people.

UNCERTAINTY – Uncertainty is a way of avoiding mistakes and responsibility. It is based on the false premise that if no decision is made, nothing can go wrong.

RESENTMENT – Resentment is the emotional rehashing or re-fighting of some events from the past. Resentment is an attempt to make your own failure “easier” by blaming it on others or blaming injustices. Resentment waste energy that could have been used productively towards an accomplishment.

EMPTINESS – Emptiness is a symptom that comes with not living creatively. It could be because you have no worthwhile goals or that you are not using your inborn-talents to strive for your goals. The people who say “Life has no purpose” actually mean that they are not striving for any particular goal.

Throughout this book, Dr. Maltz utilizes several case studies including famous Olympic and professional athletes, coaches, golfers, rodeo cowboys, sports psychologists, executives, entrepreneurs, sales professionals, and many others whose lives were change by putting this information into action.

Always Keep Your Goal In Mind.

Have you set you goals for 2015?  Here’s a great place to start in achieving those goals.


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