April 16, 2014

21 Tips To Creating An Awesome Profile On LinkedIn

Social Media is heavily relied upon as a way we conduct

our online marketing. I’m sure you have your favorite

social media site and you may not even use LinkedIn.

However, I ran across 21 Tips To Improve Your

LinkedIn profile and I thought I would share them. These tips

are from Melonie Dodaro, who is sometimes described as

“Canada’s #1 LinkedIn Expert” and knows her stuff about LinkedIn.

Here are her 21 steps to making your LinkedIn profile awesome.

Your name should only contain your name
Your headline should be catchy and have keywords and phrases that you would want to turn up in Google search results
Photo should be taken by a professional
Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
Add all relevant contact information
Customize your website names to attract your target market
Customize your profile URL
Update your status daily that adds value to your network. This could mean your latest blog post, presentation or some content you found that is worth sharing.
Use keywords and phrases that you and your business would like to be found for online
Write in the first person
Speak directly to to your target market so they can self-identify
Add a video or slideshow. Many people prefer to watch rather than read
Tell people to click to play video as it is not that obvious
Keyword load your skills and expertise section
Use the “Projects” section to highlight free reports, downloads or to showcase the products and services you are promoting
Again, keyword load your current and past work history
Use keywords and phrases when filling out your “Experience” section
Make sure you have at least 10 recommendations
Add any volunteer experience you may have including causes you support
Add any significant media awards, recognition and achievements to enhance credibility in the “Honors & Awards” section
Join 50 groups