What's In Your Blog?

question-markDo you ever feel like you have created a killer headline for your post and then lose your readers with an opening that didn’t hold their interest.

A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face when they get close to the door.

I read a post by Brian Clark who shared 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content.  I hope you enjoy this information as I pass it along to you.

1. Ask a Question

Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. Thinking equals active engagement with your writing, and that’s a very good thing.

2. Share an Anecdote or Quote

Anecdotes are quick stories that can make people laugh or immediately establish the main point of your post. A nice quote from a recognizable authority or famous person can also work wonders when holding attention in those crucial opening seconds.

3. Invoke the Mind’s Eye

Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so expressly engaging the imagination is a powerful opening technique. Activate the mind’s eye of the reader by using words like “imagine,” “picture this,” “do you remember when,” etc.

4. Use an Analogy, Metaphor or Simile

Analogies, metaphors and similes are some of the most powerful devices available when it comes to telling a story in a single sentence. This is a great way to capture a reader’s attention and also acts to provoke mental imagery that allows readers to tell a story to themselves.

5. Cite a Shocking Statistic

Starting off with an interesting factoid is also a great technique. People love being provided with interesting data, but only if it is unique, startling, or even shocking. The statistic should also be directly relevant to the point of your post as well.

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Sherry Starnes

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